We’re a not-for-profit organisation with a focus on providing quality homes at below-market rents for people who would otherwise struggle to afford them. We are both a landlord and a developer, with more than 60,000 existing homes and 8,000 more in our pipeline, and a well-established commercial business from which we reinvest surpluses to support the provision of below market-rent homes across the capital.

Founded in the 1960s to address slum conditions in west London, we’re now one of London’s largest charitable housing associations and a leading advocate and trusted partner to local councils and government, giving Londoners a base and community from which to achieve their potential.

Powered by half a billion pounds of investment through our Better Together strategy, we’re on a mission to improve how we deliver even better quality homes, connections and places for our 130,000 existing residents. Alongside working better together for our residents, we’ll also continue to build and develop new and more affordable homes, so that more people can continue to make London home.

Reinvesting surplus for purpose

The businesses that make up the Notting Hill Genesis are empowered to be self-sufficient and run their own affairs. Making our own money gives us the freedom to be entrepreneurial so we can innovate and make improvements for our residents.

While some of our businesses make more money than others, we reinvest all the profit from our commercial activities to develop additional housing to meet the needs of more people in London. We all work with one common goal – to provide homes that are affordable, comfortable to live in and well-maintained.

Our strategic priorities

It is only by working better together to address the entirety of the customer experience – the services they receive from us, the quality of our homes and the places in which they live that we will become the truly resident-centric organisation we aim to be.

Better Together For Residents

Developing new homes

We have a development pipeline of more than 8,000 homes and are always looking for new opportunities in the capital, and potential new partners who share our values, approach and objectives.

Our technical, design, planning and delivery teams work with the suppliers on our development frameworks to design high-quality schemes, secure planning consent and appoint and manage contractors. In the 2022/23 fiscal year we achieved 459 starts on site and the same number of completions, with over 60% being affordable housing. Surpluses earned from private sale, market rent and commercial units are recycled into the delivery of affordable homes.

Row Of Houses