Our Better Together corporate strategy sets out how we will reset our relationship with residents – our most important customers – over the next three years. It builds on our proud legacy as an innovative and important player in London’s housing story, but with a fresh approach to address what really matters now to those who live in our homes.

Our core social purpose has not changed, but how we deliver our ambitions must.

We are committed to focusing on what matters most to our residents and ensuring we invest as necessary to create better connections, better homes and better places with and for them. That commitment is reflected in the priorities we have set out in this strategy, as well as in our long-term financial plans.

Our decision to refresh how we respond to our residents’ expectations resonates with a wider shift in attitude. The publication of our strategy coincides with several important changes nationally. Those include the introduction of new tenant satisfaction measures, increased scrutiny from our ombudsman, updated legislation to ensure building safety, and a forthcoming consumer regulation regime. All set new expectations on the services that landlords need to provide, fundamentally changing social housing regulation.

The need for safe, comfortable and affordable homes in London is as important as ever.

That demands increasingly urgent, innovative, and adaptive approaches to meet the challenge across the public and private sectors. As one of the capital’s largest housing associations, with strong financial foundations, we are ideally positioned to take on that challenge.

Better Together will provide a collective focus for our entire organisation, driving a visible culture shift and change in how we work so that we can deliver improved outcomes for our residents.

Our executive board are committed to delivering the new strategy and have completed much of the groundwork in the early part of 2023 to agree exactly what we need to do. In that, they have the full support of the group board.

We're on a mission

Powered by half a billion pounds of investment through our Better Together strategy, we’re on a mission to improve how we deliver even better-quality homes, connections and places for our 130,000 existing residents, while continuing to build and develop new and more affordable homes, so that more people can continue to make London home.

Our vision and values

Building homes

We have a development pipeline of more than 8,000 homes and are always looking for new opportunities in the capital, and potential new partners who share our values, approach and objectives. In the 2022/23 fiscal year we achieved 459 starts on site and the same number of completions, with over 60% being affordable housing.

Find out more

Reinvesting surplus for purpose

The businesses that make up the Notting Hill Genesis are empowered to be self-sufficient and run their own affairs. Making our own money gives us the freedom to be entrepreneurial so we can innovate and make improvements for our residents.

While some of our businesses make more money than others, we reinvest all the profit from our commercial activities to develop additional housing to meet the needs of more people in London. We all work with one common goal – to provide homes that are affordable, comfortable to live in and well-maintained.