Matthew Bailes

13 Nov 2026

Matthew Bailes appointed to our Board

Notting Hill Genesis (NHG) has appointed Matthew Bailes as a Non-Executive Director, bringing extensive leadership, regulatory and housing sector experience to the Board. He will take up post on 1 April 2027.

Matthew is an experienced housing sector leader with a career spanning housing association leadership, regulation and central government. He is currently Chief Executive of Lifestone Homes Group, following ten years as Chief Executive of Paradigm Housing Group. Earlier in his career, he led the social housing regulator between 2011 and 2015, where his work included changes to the regulatory framework and the introduction of In-Depth Assessments, the forerunner of today’s regulatory inspections. Before that, he held a number of senior roles in government, including Head of Affordable Housing at DCLG.

He also brings significant non-executive experience, having served on a number of Boards and chaired committees focused on organisational recovery, asset management, health and safety, customer service and financial oversight.

Brendan Sarsfield, Chair of Notting Hill Genesis, said:

“Matthew brings an exceptional combination of housing leadership, regulatory insight and hands-on experience of organisational transformation. His understanding of the challenges facing the sector, alongside his strong focus on residents, service quality and organisational performance, will add valuable experience and challenge to our Board. I look forward to working with him during this pivotal year as we stabilise and transform NHG.”